Embracing Your Inner Non-Designer by Wells Riley

— There is no doubt a linear relationship between success and good design, for any company. Wells Riley's “A Guide For Non-Designers” outlines the importance of design in startups, while also providing useful resources on where to look for an aforementioned design whiz.

Confession: I am not a designer. However, throughout the years I have been oddly blessed with a great deal of friends who are gifted in such areas; the cool kids. Meticulous, hard working, passionate and just plain neat. Collectively I’ve bared witness to hours of design-y talk; comparing serifs, and many a ‘code is poetry’ colloquy. Meanwhile, I’ve been caught quietly retreating back to my words after giving up on InDesign two hours deep. Alas! there is a place for design groupies like myself to go and find the answers to questions within our pretty little left-brained heads.