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CBS On-Air Campaign by Mattson Creative (Video)

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CBS recently commissioned Ty Mattson of Mattson Creative to develop a series of eccentric animations to highlight some of their current hit shows.

Ty Mattson is one of the few who is as much artistically acute as he is business savvy, so it’s no wonder why CBS tapped him and his company Mattson Creative for the aforementioned project. Currently airing nationally, the animations vividly interpret 10 CBS shows: Two and a Half Men, CSI:, The Big Bang Theory, Hawaii Five-O, The Good Wife, Person of Interest 60 Minutes, Survivor, and NCIS.

Although all the animations are of the same clean but amiable style, one has to admire Mattson’s ability to capture each show’s individual personality, whether dramatic, humourous, or ultra-serious, in a single cartoonish form.

After seeing the apparent genius in his animation style, CBS followed up with a series of silkscreen prints of their own classic shows, such as Gilligan’s Island and I Love Lucy. The ultra-modern but lighthearted display may throw you off some, but Mattson’s knack to adapt to any time period and keep the original essence of the era should make this illustration style a future classic.
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